KRFTD

A lady’s crisps

Frito Lay’a Flat Earth Veggie Crisps packaging with a female focus.

The packaging of Frito-Lay’s Baked! snacks, Flat Earth baked veggie crisps redesigned by Hornall Anderson allows women to identify more easily with them in the aisle. The sharp and interesting photography better illustrates the product they will find when they open a bag.

Source:
thedieline