Oh Snap!

The drink made from the best stuff on Earth just had a makeover.

Snapple is undergoing the most significant makeover in its history. It also has a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.

Snapple’s taste are featured in a more premium and mature execution. The new logo, sleek bottle and new label design designed by New York based CBX are slick but some of the old Snapple attitude seemed to have been lost in the new execution.

How do you find Snapple’s new logo and packaging?

Under Consideration