Oh Snap!
By Jean • Mar 10th, 2009 • Category: Art & Culture
The drink made from the best stuff on Earth just had a makeover.
Snapple is undergoing the most significant makeover in its history. It also has a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves.
Snapple’s taste are featured in a more premium and mature execution. The new logo, sleek bottle and new label design designed by New York based CBX are slick but some of the old Snapple attitude seemed to have been lost in the new execution.
How do you find Snapple’s new logo and packaging?
Source:
Under Consideration
This definitely leans more to the generic side of juice branding, but it’s so well executed and (at least for now) much more uniform across the product line than the old design.
Oh Snap! | Krftd, Arbiter of Style and Ideas - Snapple has redesigned their logo and packaging. Unlike some other fruit juice companies, this one is a fresh perspective and is appropriate.
Forsooth! Yonder portrait has been modified, photoshoppically!
Not quite sure I like it.
I understand re-branding, why to do it, what it can do for a brand/company.
Like- it does give the bottle a more “natural”look. Something that is important today in foods/beverages.
Dont-agree with Krftd, the logo lost its attitude. the red outline was a trademark that helped the logo stand out. Now its just floating type…