Snap Judgment
By Jean • Sep 30th, 2009 • Category: Art & Culture
Take a shot with Hema’s new photography products.
Designed by Koeweiden Postma
“Photography is something you do for the pleasure of it, which is why pleasure and creativity formed the starting point for the design of HEMA’s (a Dutch department store) new line in photography.”
The line consists of dozens of different products in a wide variety of packaging types. The striking design has ensured that despite all these differences, the line as a whole remains highly visible in the stores. At the same time, variations in shape and colour ensure that the various product groups in the line are clearly distinguishable from each other.
