Brooklyn Fare shows how one font, four colours and a unique voice is what makes this store stand out.
Brooklyn Fare is a small neighbourhood store that positions itself against the national grocery giants.
The unique strategy is basically a conconction of one typeface + four colous + a lot of copy. From packaging design, custom typeface, copywriting to interior signage and t-shirts , everything “talks” to the consumer using a witty tone, playing on tired cliches. One of our favourite is the coffee cup sleeves as it teases Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Even the napkins are custom with some snappy copy.