KRFTD

Snappy Copy

Brooklyn Fare shows how one font, four colours and a unique voice is what makes this store stand out.

Brooklyn Fare is a small neighbourhood store that positions itself against the national grocery giants.

Created for Brooklyn Fare by Mucca Design is a full-on identity, a unique voice that garners attention and setting it apart from the competition.

The unique strategy is basically a conconction of one typeface + four colous + a lot of copy. From packaging design, custom typeface, copywriting to interior signage and t-shirts , everything “talks” to the consumer using a witty tone, playing on tired cliches. One of our favourite is the coffee cup sleeves as it teases Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Even the napkins are custom with some snappy copy.

Great work!