Sweet child of mine
By Jean • Mar 22nd, 2009 • Category: Art & Culture
Old-fashioned caramels you remember in a new adorable packaging that pops!
Gourmet confections company Route 29 tapped HartungKemp to update their branding and create consumer packaging that would get their treats noticed in the competitive candy marketplace. They developed a bold and fun new look that unified the historic brand — from package structure to product naming to package illustrations.
The caramels and chocolates looked so tasty! HK’s latest designs, for the gourmet candy company’s Easter product line, combine unique package forms, an extended seasonal color palette and the playful animal illustrations established on the brand’s year-round product packaging.
