The Garden Collection
By Jean • Mar 1st, 2010 • Category: Fashion
This spring, H&M has a line catered to those that are especially environmentally conscious
H&M’s romantic garden collection is made with organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste. Sustainable materials used include:
- Organic cotton i.e. cotton that has been grown without the use of hazardous chemicals
- Organic linen i.e. linen that has been grown without the use of hazardous chemicals
- Recycled polyester i.e. polyester made from PET-bottles or textile waste; and
- Tencel silky, renewable material produced with minimal environmental impact.
The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The collection highlights include a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.
Collection set to launch at H&M stores at the end of March 2010. Let the queues begin!
Spotted on nitrolicious
