License to chill
By Jean • Aug 25th, 2009 • Category: Film
Lemonade is about what happens when people who were once paid to be creative in advertising and now forced to be creative with their own lives.
Many see a job in the “creative industry” — design, advertising, production, you name it — as implicit validation of their inherent creativity. But what happens when the “industry” boots you and forces you do rely on your actual, raw, make-it-or-break it creativity?
Lemonade, a new film about the 70,000+ advertising professionals who have lost their jobs in “The Great Recession” so far, explores what happens when people who once made a living as “creatives” in advertising are forced to make a life creatively.
Via: brainpickings.org
