Easy Win
By Jean • Sep 14th, 2009 • Category: Gadgets
Puma has launched an iPhone app that provides the latest stock market quotes… and stripping models.
Here’s how the Puma Index app works. When the Dow goes up, the models on the iPhone put on their Puma apparel. As the Dow goes down, they will start to take their clothes off. If the market goes down enough, the models will strip and stop when they are in their Puma “bodywear,” a newly launched line of athletic undergarments.
To hedge their bets in case one market outperforms, they’re providing coverage for the Dow, German DAX, and Aussie ASX. The models will soon strip to the German (DAX) and Australian (ASX) markets.
It’s interesting that the app seems to have a bearish preference. After all, you presumably want to see the model undress.
The app designed by ad agency Droga5 for Puma, is available free. You can download it from itunes or AppShopper here.
A web version of this application will be available online is expected to launch in a couple of weeks time.
