Happy Birthday!

Selfridges has a whole pile of good on the market to celebrate its 100th anniversary.

Selfridges, one of London’s favourite shopping haunts have commissioned various labels – from fashion designers to tech gadgets and gears to paint some of their products in Selfridges trademark pantone 109 yellow throughout May.

This super-exclusive, limited edition BlackBerry Bold smartphone has a leather back-plate in the iconic Selfridges pantone 109 yellow colour. Look closer and you’ll also see that some of the number keys are redesigned. There’s detailing of the anniversary on the rear and of course, the number of your device. There’s only 10 available from today – and each one comes with that unique number.

The damage? This phone comes with a price tag of £1,000 and ‘exclusive VIP support’ (whatever that means).

Visit Selfridges Centenary website