Swedish Reception

Lo and behold… H&M Home. High street goes home

H&M’s new home collection is a wonderland of crisp bedding, colorful summer towels, Scandinavian style kitchen accessories and everything else for your home – all at unbeatable H&M price of course. This collection is in four collections – Graphic, Colourful, Natural and Classic and is currently available online only in selected countries.

The look is easy going, simple, crisp white with bold accent colors, and neutrals that go with anything. While H&M doesn’t really offer anything new and spectacular, it pulls together the essentials of a comfy home very well.

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