Celebrating Nature
By Jean • May 29th, 2009 • Category: Special Report
Barbro Andersson’s unique celebration of the Cuvée Belle Époque by Perrier-Jouët
It was probably inevitable that the House of Perrier-Jouët and Barbro Andersson would join forces, so closely do their respective worlds overlap. They share the same desire to take inspiration from, and transform, nature to reveal its full diversity and richness, its charm and sense of mystery. It is this potent alchemy between art and nature that both artist and champagne house sought to recreate via their collaboration.
Swedish-born Barbro Andersson has created a journey in 4 stages that acts as an allegory for the champagne-making process and the white-flower aromas of this prestigious cuvée. Each of Barbro Andersson’s Cuvée Belle Époque by Perrier-Jouët is available as a limited edition of 100 individually numbered prints signed by the artist. They will be on show this spring at leading wine specialists and prestige bars and restaurants.
Act 1
Nature as the muse and source of inspiration for Perrier-Jouët champagne. OUtside the bottle share, the entire spectrum of flowes and plants thatmake up Belle Epoque’s aroma are arranged, forming a visual representation of the Perrier-Jouët champagne ‘bouquet’.
Act 2
All this natural richness is ‘encapsulated’ within the Belle Epoque bottle. A visual metaphor for the wealth and variet of natural inspiration for Perrier-Jouët Champagne.
Act 3
The transformation of nature, symbolizing the process of turning natural elements into champagne. Within the bottle, a secret alchemy is at work, an allegory of the brand’s highly distinctive art of blending.
Act 4
Nature thus refined within the Belle Epoque bottle shines forth in an invitation to share celebratory moments that are rare, stylish and prized.
Perrier-Jouët is offering art-lovers and Perrier-Jouët enthusiasts a once-in-a-lifetime opportunity to win one of the original works of art via an online contest at www.perrier-jouet.com. The competition closes on 30 June 2009.
Download the four tableaux from the site as limited-edition wallpapers, with 100 available of each.
About Barbro Andersson
Swedish-born Barbro Andersson lives and works in Paris. After teaching herself photography, she became fascinated by still-life scenes. She uses a bold creative frame of reference that highlights contrast, using a fresh perspective and wit. Her work has a strong botanic theme majoring on the fl ower as an artistic medium, and she has a contemporary style inspired by the visual vocabulary of the late 19th century. Her work constitutes a genuine, artistic universe with thenecessary breadth to accommodate the Perrier-Jouët vision in a truly cooperative artistic venture.
