I am so in love with the amazing packaging of Lucia soap.
What role does packaging play in your life? Many people may not be able to respond to this question immediately or find it difficult to give a definite answer. However if we think of the significance of packaging in our lives and how much it affects our decision-making process when we shop, it may surprise us. Many of us probably bought one or more items simply for its attractive or fascinating packaging, regardless of the contents. At times when we are faced with several products that have similar contents and prices, we usually buy the one that has the most appealing packaging.
Good packaging can enhance the image of a product and sometimes encourage impulse buying for the consumers. Yet not all packaging is used for commercial or practical reasons; in Japan both packaging and wrapping are regarded as an art form regardless of the purpose. The Japanese treat packaging and wrapping very seriously. There are books that teach people how to wrap, training courses for sales people or enthusiasts and thousands of wrapping paper and ribbons available for sale. Packaging and wrapping symbolises respect of the buyer or giver for the Japanese.
This packaging for Lucia soap from the Shoe String Home stands out and catches attention. The graphics wraps the soap very nicely which I believe will provide a feeling of joy and anticipation more overwhelming that seeing the contents.