Top 20 favourite tea packaging
By Jean • Jun 11th, 2009 • Category: Special Report
Packaging is the unsung hero of the global tea business.
Tea estates grow lovely verdant bushes on picturesque terrain, but then rely on tea packaging to sell their output. Every ounce of tea at some point between harvest and consumption exists in a container, and retail point-of-purchase laws often make it necessary for packaging to display net weight, nation of origin, and company address.
I love all things related to tea - tea cups, tea pots, tea packaging. It reminds me to take a few moments out of the day to just relax and chill. Here are a selection of 20 tea packagings design that I find beautiful and expressive. Thanks to Lovely Package and the Dieline for the photos.
R Design Studio based in London created the packaging for the food and beverages line of Selfridges & Co. Simple typography with great colours.
Design for British bakery’s Peyton and Byrne tea boxes are simple and clean.
Task to create a range of fine teas for Chateau Rouge, a french artisan purveyer of fine foods. The idea being that each object found in the chateau has relevance to name or the flavour notes.
The Damn Fine Tea packaging is cute and happy.
Teastar™ is a collection of 10 organic loose leaf teabags, wrapped and packed them in a clever star shaped box. Once opened, the box is like an old fashioned paper yap yap toy.
Swedish Tea maker Friggs launched Eco Chic, an ecofriendly line of teas. The tea bags are made of compostable material, and with a barrier which preserves the taste without the need of any outer plastic packaging. The tea is made from 100% ecological and natural ingredients.
Designed by Turnstyle. “The faraway Indian city of Jaipur, famous for its royal palaces, colorful culture and romantic charm epitomizes the ancient chai tradition at its best. Jaipur Avenue is an instant passage to this magical land through an enthralling all-natural chai experience to be enjoyed anywhere, anytime. As diverse as the colors of India, so are the flavors of Jaipur Avenue chai: Ginger, Cardamom, Masala, Vanilla and Saffron.” Found via lovelypackage.com
In its second limited-edition run, Orla Kiely’s tea caddy for iconic Irish tea companyBewley’s provides a fresh take on usually unremarkable tins.
Packaging and visual identity for south african tea brand Kromland farm by Jean Jullien
Creative Tea Packaging by WDARU
Mallard is a specialist tea company which sells loose leaf tea through its shop and tearoom in Knutsford. The mix and match branding is inspired by the eclectic feel of the establishment which is quirky, eccentric and unmistakably English.
A Singapore tea startup, Gryphon teas are beautifully packaged in individual silken sachets.
“We believe in friendship and tasty hot water”
Packaged with the idea of home use and storage, the stay-fresh container keeps the tea bags fresh, without the worry of excess foil packaging.
Herbal Teas made with active botanicals
TAY TEA is a New York-based company specializing in exclusive hand-blended artisianal teas. With names like “marry me again”, “better than sex” , there’s a story behind each and every blend.
The packaging for this fair trade tea by Davies Hall, uses a typography like a European colourgraphic reworking of Chinese type. It is based on the Futura typeface, which is very reminiscent of 1930s Chinese type.
With more than 100 selections, the entire ITO EN New York tea catalogue is now at your fingertips.
I like (5), (10), (11) and (17)! Thanks for sharing
My vote goes to the Chateau Rouge tins. They are clean, attractive and would look nice sitting in any kitchen.
I really like 3, 4 , 5, 11 and 13…….. Nice…..
i like kromland farm the best.
My favourite is number 7 (Jaipur Avenue), but I also like 15, 17, and 20.
I love them all; the eclectic mix of branding ideas are all well suited for every taste. Some are genius in that it makes an old item brand new. I am starting my own tea company so these are very inspiring. Thank you so much!