Raw Luxe

Aesop‘s new Notting Hill store embodies understated elegance

Australian beauty company Aesop’s new Notting Hill store is a fine example where retail spaces move beyond the opulent and the grandiose to a simpler, more ‘untouched’ and unfinished aesthetic. The jewel box sized shop embodies the understated elegance and inherent warmth of the brand washed in abundant light.

The brand is known for including distinct design details that acknowledge the particular neighbourhood’s streetscape. Like the fixtures and fittings in the new store were sourced from the nearby Portobello Road Market, bringing in the true essence of the surrounding area.

Aesop Westbourne
227A Westbourne Grove
London W11 2SE United Kingdom
+44 (0) 207 221 2008